Analytics is the practice of measuring, managing and analysing performance to maximize effectiveness and optimize return on investment (ROI). In non-corporate speak, it’s the numbers behind the sales. The math behind the profit. The figures behind the six-figure income (or, at least, that’s the aim). Understanding your marketing analytics allows you to put your time and effort […]
Incoming hyperlinks from other websites to your own are known as backlinks. Learn what backlinks are and how to generate quality ones. Are you new to SEO, or do you just want to get a little more traffic? Backlinks will be important. So, what are backlinks? In short, backlinks are links to your site from […]
“So, what do you do?” The question isn’t what you do – it’s how you explain it in 30 seconds or less. An elevator pitch is a short spiel you have rehearsed and ready to go when you’re interviewing, networking, or just when you meet people in the street. You never know when a potential […]
A privacy policy details the collection, storage, and usage of user data. Get a simple guide, legal tips, and a downloadable template. Often overlooked, the privacy policy is one of the most vital parts of your website. If your site collects personal data from its users – such as form submissions or if you attach […]
If you live, breathe and eat digital marketing – like we do – you’ll love nothing more than discovering a hidden gem of a voice to add to your feed. Following digital marketers on social media gives you access to their insights, tips and hacks – no more is it a closeted industry, digital marketers […]
“Email marketing is the best!” “Just start a newsletter! “The leads will flood in!” Sound familiar? An email newsletter sounds like easy marketing. But when it comes to opening up your editor and figuring out what you’re going to write – well, that’s when it all goes a bit south. Because getting an email newsletter […]
