Content marketing is part of inbound marketing. Inbound focuses on drawing in and connecting with customers. What is content marketing? What is inbound marketing? And when should you use one over the other? The answer might surprise you: Content marketing is actually a type of inbound marketing. They aren’t separate strategies. Instead, one can support […]

Optimizing your website for mobile devices isn’t just a good idea, it’s now essential. Now, more than half of all global web traffic comes from mobile devices – and Google prioritizes mobile page load speed as a key metric when determining your website’s search ranking. Did you know, 94% of organic search traffic comes from Google? […]

Bullets (or bullet points) are one of the number one tools used by high converting copy. They’re easy to learn – but tough to master. What are bullets? Technically, anything that can be put into a list and formatted like the items below are considered bullet points: Here’s an idea And another Oh look, a […]

Long copy is best for complex or in-depth explanations, or when your audience isn’t all too familiar with your offering. Short copy, on the other hand, is good for when your audience is already familiar with the product or when you have a laser-focused value proposition you can get across in two seconds. But even […]