So I’ve been working on some Quizitri promotions. Baby-steps stuff at the moment – a set of Facebook ad variants straight to sales page, to a fairly broad marketing-keen audience. The philosophy behind this is the same as always: start simple. Yes, we’ll probably need a funnel and content and retargeting and, given the app, […]
I had to de-ice my car twice yesterday, and my friend whose driveway is in the shadow of a slim tree had frost on the inside of her windscreen. The supermarkets are nearly out of reduced mince pies and 1p chocolate coins, and the Easter eggs appeared about three weeks ago and have started to […]
Everything’s a bit In the Air Tonight. And that doesn’t mean the British idiom, which means being or having the qualities of being unsure, in doubt: (of plans, etc.) uncertain; not yet decided. Rather, like the first two-thirds of the great Phil Collins classic, the past few weeks have been quiet, because we’ve been leading […]
I’m in a cafe as I write this, watching the people pass by and early morning traffic melt into the school run as Always on my Mind filters through the radio. And as I gulp my black coffee through a yawn (to oxygenate the flavours – it’s a sommelier thing. Oh, fine, I was on […]
“When I put on the pair of glasses what I saw I could not believe. Nor will you.” No, that’s not the opening line to classic 1988 sci-fi horror They Live – although you’d be forgiven in thinking so. It’s Joseph Sugarman’s subheading to his iconic print ad that sold over 100,000 pairs. The sunglasses […]
Aaaand we’re back! One week into 2019, and by now the flu/hangover/elderly relative fatigue has mostly evaporated, leaving us all bright-eyed and raring to make the most of this blank page. So, how many eights have you scribbled out the bottom left-hand corner of to make them into nines? I’ve got 5. I’m expecting to […]
