It’s October, the season of dead leaves blowing down evening streets, doorstep pumpkins, the first real chills in the air and everything spooky… You may even experience some low-lying fog. As taught by Michael Jackson’s Thriller video, Stephen King’s the Mist, and that 1980’s movie with Adrienne Barbeau about the pirate zombies coming out of […]
So today we’re talking all about video backgrounds – what are they, how you make them and whether or not they really work. Because right now video’s quite a big thing. Video backgrounds are definitely very much in vogue. And there’s no denying they’ve got a lot of wow factor when you first hit the […]
Not that we’re playing God or anything, but building a UI is a lot like building an intricate living universe… It throws up a lot of big questions to ponder. This week, our dev team has been stroking their beards over existential dilemmas such as: Shadows. Are they rendered if they don’t exist? If […]
A picture is worth a thousand words – and we’ve just made it easier to say volumes. Everyone loves a bit of visual interest, and our state-of-the-art image discombobulator (technical term) means even the high-rezziest of images are optimised for the quickest page load. Inserting them into your Convertri pages, however? A slight faff. That’s […]
In this video I want to talk to you a bit about features and benefits. Because they’re important, we all know they’re important, but a lot of people get confused over what features and benefits really are. They’ve got in their head this idea that you should be focusing your copy on the benefits because […]
As last week’s update was rather quiet on the western front, you may have noticed the other little signs of change happening all around us this season. Golden, brown and fiery orange leaves blazing against grey skies, for example, a slight chill in the air laced with the smell of woodsmoke – or just […]
